EarthCheck and the GDS-Index are different but complementary. At its core, the GDS-Index is a benchmarking and performance improvement programme, whereas EarthCheck focuses on in-depth measurement and third-party verification.

Achieving certification is a big and demanding challenge, and often the hardest thing is to start. The GDS-Index accelerates and fast-tracks the process by getting destinations started on the journey via achievable small steps. The first step is benchmarking key aspects of a city’s sustainability performance, their tourism supply chain, and their DMO. The GDS-Index team provide a detailed report identifying key insights, quick wins and recommendations for short-term improvement. Typically the following year, the destination is supported to co-create a regenerative tourism/events strategy and policy, and to start building the capacity of their supply and value chain. After the third year, many destinations are ready to go to the next level and start the certification journey.

Normally, that means destination professionals have to start again with benchmarking, entering the same information into new systems, remeasure the same KPIs etc. With the partnership with Earthcheck, the GDS-Index share data, processes and knowledge so that the evolution to certification is faster, easier and more cost-effective.

From here, Earthcheck focus on preparing the city for compliance and audit. This requires expanding the destination authority’s measurement approach, increased benchmarking of social and environmental impacts, and enhancing the destination sustainability strategy.