Hosted by Destination Canada, this multi-module masterclass will take you on a powerful and empowering journey to rethink, reimagine and redesign your destination’s impact strategy whilst actively empowering you to support Destination Canada Business Events’s Economic Sector Strategy.
This masterclass is for Canadian DMOs who want to embed a strategy that prioritizes long-term benefits for the destination, all the while supporting Destination Canada Business Events’s vision for a New North Star.
Schedule and cities in your cohorts
Maritimes (Atlantic time)
- Module 1: Tuesday October 12th, from 2pm to 4pm
- Module 2: Thursday October 28th, from 2pm to 4pm
- Module 3: Friday November 12th, from 2pm to 4pm
Cities: Halifax, Prince Edward Island, St John, Saint John
Québec (Eastern time, hosted in french)
- Module 1: Wednesday October 13th, from 10am to 12pm
- Module 2: Monday November 1st, from 2pm to 4pm
- Module 3: Friday November 19th, from 2pm to 4pm
Cities: Québec, Montréal
Ontario (Eastern time)
- Module 1: Friday October 15th, from 10am to 12pm
- Module 2: Friday October 22nd, from 1pm to 3pm
- Module 3: Friday November 5th, from 10am to 12pm
Cities: Toronto, Waterloo, Ottawa, Niagara
Central + Mountain (Central time and Mountain time)
- Module 1: Friday October 15th, from 2pm to 4pm Central (1pm to 3pm Mountain
- Module 2: Monday November 1st, from 10am to 12pm Central (9am to 11am Mountain)
- Module 3: Friday November 19th, from 10am to 12pm Central (9am to 11am Mountain)
Cities: Saskatoon, Edmonton, Winnipeg, Calgary, North West Territories
Western (Pacific time)
- Module 1: Wednesday October 13th, from 1pm to 3pm
- Module 2: Thursday October 28th, from 1pm to 3pm
- Module 3: Friday November 5th, from 10am to 12pm
Cities: Kelowna, Victoria, Burnaby, Vancouver, Whistler