10:30 – 11:15 CET, Grupo San Valero Main Hall, Saragossa, Spain.

Catalysts for Change: Integrating Dei and Sustainability in MICE Events

In today’s rapidly evolving landscape, DEI and sustainability are not just buzzwords but strategic imperatives for the MICE industry. DEI-focussed events have the potential to enhance employee engagement, strengthen brand loyalty, and expand market reach.

This session explores how DEI-focussed events and sustainable practices can drive transformative change across organisations, attendees, and host communities.

By addressing the diverse needs of individuals and recognising both visible and invisible aspects of diversity, such events leave a lasting, positive impact on destinations and organisations’ broader goals.

  • Attendees gain enriching experiences and valuable networking opportunities, while host communities benefit from strengthened local connections and increased opportunities for local businesses.

Simultaneously, sustainability in the MICE industry is no longer optional. As planners increasingly seek zero-carbon venues, it is crucial to consider the economic, social, and environmental impacts of events.

  • This session brings sustainability to life through an interactive game of MICEOPOLY, where delegates navigate the streets of sustainability, answering questions and setting greener goals.

Whether you are just beginning your journey towards inclusivity and sustainability or redefining your existing strategies, this presentation provides actionable insights that cross borders – both geographically and in thinking.

Join us to discover how integrating DEI and sustainability can cultivate a more inclusive, connected, and thriving business and social landscape.

Speakers:

  • Mónica Molina, Senior Changemaker, Global Destination Sustainability Movement
  • Amanda Lee, Marketing Manager, Simpleview