What do we do?

“The GDSM is a fantastic initiative that motivates and inspires our destination and stakeholders to engage in sustainable practices. It is a movement that meets destinations where they are and manages to consider the uniqueness and different prerequisites of the cities, its surroundings and its tourism operators. Besides that, it has given us a platform to monitor our progress and a place to showcase our successes and our position in the market in terms of sustainable tourism management.”

The GDSM is an inspiring gathering of destinations, driven by the same strong desire to become more sustainable. This powerful network of determined, highly-qualified professionals, helps us build a greener global industry. The benchmarking platform is an efficient tool to identify a destination's strength and its weaknesses, and improve its actions for the years to come.

The GDS-Index is a unique example of how collaboration, including the sharing of best practices and expertise, can improve performance of destinations for the benefit of both our clients and local communities. It has provided us with opportunities and inspiration that has helped position Copenhagen as a leader in sustainable practices.

The GDS-Index helps us in many different ways. It allows us to hold a mirror up to ourselves and look objectively at the strengths and weaknesses of our activities in the area of sustainability. In addition, through the benchmarking option, we can learn a lot from other destinations and destination organisations. The GDS Index is, therefore, both an evaluation and inspiration tool for us. It stimulates us to continue working on sustainability and the flourishing of our destination and organisation.