The GDS-Movement unites and enables destination management professionals to create flourishing and resilient places to visit, meet and live in. Our mission is to co-create sustainable and circular strategies, mindsets and skill sets that will enable destinations of the future to thrive, and society and nature to regenerate.

The GDS-Movement serves to accelerate the transformation from destination marketing at whatever cost, towards destination management and stewardship with shared value.

Our Services

Our History

The GDS-Movement evolved from the Global Destination Sustainability Index; the world’s leading sustainability benchmarking and performance improvement program for destinations, and their visitor economy.

The GDS-Index was inspired by the International Congress and Convention Association (ICCA) Scandinavian chapter and MCI, where 15 pioneering cities created the Scandinavian Destination Sustainability Index. It has since evolved into a collaborative partnership between ICCA, IMEX Exhibitions, European Cities Marketing, MCI Group and GUBI consulting.

Birth: The dream for a Scandinavian Destination Sustainability Index took root in Gothenburg, through the collaborative effort of ICCA's Scandinavian Chapter and MCI.
Baby Steps: The first benchmarking results go live for the Scandinavian Destination Sustainability Index.
Going Global: After the concept showed great outcomes, ICCA Scandinavian Chapter, ICCA , IMEX, and MCI sign an MOU to create the Global Destination Sustainability Index.
Growing Partnerships: European Cities Marketing partners with the GDS-Index.
Growing Destinations: The GDS-Index reaches 50 destinations.
Regeneration: The Global Destination Sustainability Movement emerges out of the need to drive the regeneration of destinations. The portfolio of services expands to include consulting, certification, education and training, and a forum.