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About

The Global Destination Sustainability Movement is a transformation platform that engages, inspires and enables destinations to become more regenerative, flourishing and resilient places to visit, meet and live in.

The GDS-Movement serves to accelerate the transformation from destination marketing at whatever cost, towards destination management and stewardship with shared value.

Our mission is to promote and develop the regenerative strategies, skillsets and mindsets that will support destinations of the future.
Our Services
GDS-Index
GDS-Consulting
GDS-Forum
GDS-Academy
GDS-Certification

Our History

The GDS-Movement evolved from the Global Destination Sustainability Index; the world’s leading sustainability benchmarking and performance improvement program for destinations, and their visitor economy.

The GDS-Index was inspired by the International Congress and Convention Association (ICCA) Scandinavian chapter and MCI, where 15 pioneering cities created the Scandinavian Destination Sustainability Index. It has since evolved into a collaborative partnership between ICCA, IMEX Exhibitions, European Cities Marketing, MCI Group and GUBI consulting.

2010
Birth: The dream for a Scandinavian Destination Sustainability Index took root in Gothenburg, through the collaborative effort of ICCA's Scandinavian Chapter and MCI.
2012
Baby Steps: The first benchmarking results go live for the Scandinavian Destination Sustainability Index.
2015
Going Global: After the concept showed great outcomes, ICCA Scandinavian Chapter, ICCA , IMEX, and MCI sign an MOU to create the Global Destination Sustainability Index.
2017
Growing Partnerships: European Cities Marketing partners with the GDS-Index.
2019
Growing Destinations: The GDS-Index reaches 50 destinations.
2020
Regeneration: The Global Destination Sustainability Movement emerges out of the need to drive the regeneration of destinations. The portfolio of services expands to include consulting, certification, education and training, and a forum.