DYNAMIC LEARNING TO CATALYSE MIND SETS AND SKILL SETS TO LEAD A MORE REGENERATIVE TOURISM AND EVENTS INDUSTRY
By sharing our frameworks and experiences, and enabling collaboration and play we develop professionals with the right mindsets, skillsets and toolsets to catalyse a regenerative future.
The GDS-Academy brought to you by ICCA and City DNA provides leading-edge training for event and tourism professionals to turn concepts into action, and then into impact.
The ultimate goal of the GDS-Academy is to enable positive social, environmental and economic impact through tourism and events based on a refreshed understanding of what it takes for a sector to thrive.
By using regenerative frameworks and fostering networking and collaboration The GDS-Academy will bring much needed new learning to enable destination professionals to adapt to the conditions brought upon by massive shifts in the sector so deeply affected by the global pandemic’s restrictions.
The faculty are experts in sustainable destination management and thought leaders in regenerative management practices. Together they present a not your average, lifeless, pre-recorded, on demand course. They facilitate learning that develops professional growth using design thinking processes in a learning experience that is immersive, engaging and fun.
The GDS-Academy offers 2 approaches to knowledge transfer in destinations:
In house training for destination management organisations (NTOs, DMOs, CVBs)
Groups of destinations via a NTO or association
In destination training in partnership with DMOs for suppliers (ie. hotels, venues, restaurants, activity providers, event organisers)
Open enrolment courses for destination management professionals
Masterclasses to further your knowledge and expertise in regenerative destination management
More info below.
GDS-ICCA-City DNA Certificate in Regenerative Destination Management
1 September, 2022 - 15 December, 2022
Destinations management organizations face significant challenges on how to develop their tourism and events strategy in harmony with local stakeholders, environmental boundaries, and economic goals. This course serves to improve the expertise of DMO professionals in crafting destination sustainability strategies, in leveraging the power of tourism and events for social and environmental impact, and in telling a compelling story of destination stewardship and regeneration.
This interactive, fun and collaborative training course is for mid to senior level professionals of Municipalities/Government, Destination Management Organizations and Convention Bureaus.
Open-Enrolment and In-House Masterclasses to enhance skills and capacity
Calling all DMO professionals, supply chain, events and marketing and communications executives. Enrich your knowledge and develop your skill sets in either one (or all) of our in-house and/or open-enrolment Masterclasses. There are four to inspire you.
In-house (for organisations, you choose when, where, and how – virtual, hybrid or in-person):
- Explore Impact Strategy and Measurement where you learn all about impact theory and its applications.
- In the Planning for Recovery and Resilience masterclass you will discover methods to rebuild your tourism and events business.
- Regenerative Event Management goes deep into regenerative management principles.
- Storytelling for Regeneration explores the power of story and how it can impact change in the most rewarding way.
Open-enrolment (for individual professionals, with set dates and immersive virtual sessions):
- Storytelling and Communication Strategies for Regeneration shows you how to bring your strategy to life through effective communication campaigns.
Our Masterclasses are delivered in partnership with our education partners Travel Foundation and #MEET4IMPACT