11:00 CET – Guy explores the GDS-Movement perspective on “Pragmatic Optimism in Times of Uncertainty”.

Tourism can be more than an economic driver – it can be a catalyst for resilience, inclusion, and renewal. This keynote explores how cities like Luxembourg are embracing regenerative tourism to create lasting value. Grounded in pragmatic optimism, Guy shares how tourism can restore ecosystems, elevate communities, and build cities that thrive – socially, culturally, and environmentally.