The Most Improved Destination Award goes to the destination that has made the greatest increase in its GDS-Index score from the previous year. This is independent of its ranking.
The GDS-Movement is a pioneering, data-driven international change agency that acts to catalyse socio-economic and environmental transformation in cities and regions across the world. Our mission is to empower tourism and events professionals with the mindsets, skill sets, and toolsets to co-create more regenerative and resilient destinations to visit, meet, and live in.
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