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Canadian Cities Join the Global Destination Sustainability Index through Destination Canada

Canadian Cities Join the Global Destination Sustainability Index through Destination Canada

Significant move cements Destination Canada's business event sustainability commitments and advances the Canadian Business Event Sustainability Plan

VANCOUVER, BC, Oct. 11, 2022 /PRNewswire/ – Destination Canada is pleased to announce the next phase of its Canadian Business Event Sustainability Plan as domestic partners across the country embark on the Global Destination Sustainability Index (GDS-Index) annual benchmarking process.

The GDS-Index is the world’s leading sustainability performance program for business tourism destinations around the world. Used by over 80 cities globally, the GDS-Index benchmarks and improves the sustainability performance and strategies of the municipality, its tourism supply chain, and the destination management organization. The programme is being managed by ConnectSeven Group based in Vancouver, who lead GDS-Movement initiatives in North America.

Launched in the spring of 2022, Destination Canada’s Canadian Business Event Sustainability Plan is a first-of-its-kind national program aimed at improving the economic, socio-cultural, and environmental sustainability practices of business events hosted in Canada. Aligned with the mission and vision of the plan, the GDS-Index cements Destination Canada’s position as a global leader in business event sustainability and positions Canadian destinations as changemakers accelerating progress toward the industry’s 2050 net zero targets.

“Sustainability is more than a competitive advantage, it is a collaborative one, too — a long-term commitment from the entire business event supply chain is a must-have on the path to sustainability,” says Virginie De Visscher, Senior Director of Business Development, Economic Sectors, Business Events, Destination Canada. “That is why having Canadian destination partners from coast-to-coast-to-coast join the GDS-Index and reaffirm their commitments to improving the economic, socio-cultural, and environmental sustainability of the business events Canada hosts is so important. It also brings us that much closer to our collective responsibility of fostering a regenerative tourism ecosystem that produces positive net benefits for guests and Canadians, alike.”

New Business Event Sustainability Advancements:

Tourisme Montréal

The first Canadian city to join the GDS-Index, Tourisme Montréal recently created and launched an industry-leading Guide to Best Practices for Sustainable Business Events as part of its new sustainable tourism strategy. Released in July 2022 to clients, the 28-page Guide was designed to drive concrete action across the industry — from new planners to more seasoned experts — by capturing a wealth of detailed information about how to make an event more sustainable. From small steps to more complex initiatives, everything is organized per category, with action items, local resources, and handy checklists to help make implementation easy and simple.

Explore Edmonton

The first city in Western Canada to join the GDS-Index, Explore Edmonton launched its Responsible Events Program (REP) in August 2022. Ranging from social to environmental Giving Projects, the REP provides tangible options for planners to choose from that not only align with their event’s objectives but can be rolled out regardless of the event’s size, type, or budget. For example, events can donate to Period Promise through the United Way or support reforestation efforts through partners like Wild and Pine. The REP also supports participation in the Carbon Neutral Events program, helping planners reduce event-related emissions.

“We are delighted to welcome Destination Canada and an expanding group of Canadian pioneering cities to the GDS-Movement. The commitment to use the GDS-Index at a national level to benchmark, enable knowledge sharing, and drive capability improvement across the events industry is world-class. The GDS-Index provides an operating system to guide and drive transformation across the city, the supply chain, and the destination management organization. This ecosystems approach has been proven to accelerate change and has the potential to improve positive impact more comprehensively than a single, standalone certification might,” says Global Destination Sustainability Movement’s Chief Changemaker, Guy Bigwood.

Once complete, the Canadian Business Event Sustainability Plan will provide turnkey economic, socio-cultural, and environmental sustainability programs to global clients to drive action, raise standards, and propel the entire business event industry toward being more sustainable.

About Destination Canada

At Destination Canada, we believe that tourism enhances the quality of life of Canadians and enriches the lives of visitors. We believe that Canada’s diversity, its greatest asset, is also what touches travellers’ hearts most deeply. Our mission is to influence supply, and build demand for the benefit of locals, communities and visitors through leading research, alignment with public and private sectors, and marketing Canada nationally and abroad. Our destination development work ensures that we grow a premier four-season tourism economy that is community centric and regenerative in nature — catalysing thriving commerce, culture and reconciliation.

Destination Canada’s Business Events team is charged with growing Canada’s share of international business events by promoting the country’s unique meeting, convention, and incentive event possibilities. By driving awareness of Canada’s leading economic strengths and how local knowledge capital can elevate business events, Destination Canada’s Business Events team helps international organizations meet with purpose in Canada.

Destination Canada is a Crown corporation wholly owned by the Government of Canada.

For further information, visit

About The Global Destination Sustainability Movement

The Global Destination Sustainability Movement (GDS-Movement) is a collaborative platform that acts to catalyze transformation in the tourism and events industry by engaging, inspiring, and enabling destinations to become more regenerative, flourishing, and resilient places to visit, meet, and live in. The GDS-Movement serves to accelerate the transformation from destination marketing at whatever cost towards destination management and stewardship that offers shared value.

Our mission is to promote and develop the sustainability and regenerative strategies, skill sets, and mindsets that will enable destinations of the future to thrive. In addition to its flagship offering, the GDS-Index, the GDS-Movement supports destination sustainability through the GDS-Academy, a blended learning institution for destination professionals determined to catalyze positive benefits for people and planet through tourism and events. GDS-Consulting empowers destinations to fine-tune their contributions by facilitating strategy, narratives, and roadmaps to a regenerative visitor economy.

For further information, visit

About ConnectSeven Group

Founded in 2016, ConnectSeven uses events and tourism to drive sustainable and social innovation for communities, destinations and organizations. We work with processes and frameworks to minimize footprints and bring socioeconomic benefits to communities, cultures and associations. ConnectSeven is the North American manager for the Global Destination Sustainability Movement.

SOURCE Destination Canada


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