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Not only is green tourism a growing trend among both private and corporate travelers, sustainability is also becoming an important factor in the choice of locations for conventions and international corporate meetings. For destinations, this means committing to sustainability on a large, documentable scale may well give them an edge in the international competition for such meetings.

As a step in this direction, Malmö Tourism has just become the first Swedish local tourism organisation to apply for, and be granted, an ISO 20121 certification!   First used at the 2012 London Olympics, ISO 20121 is a voluntary international standard used specifically for sustainable event management, created by the International Organization for Standardization. To get – and keep – the certification, an organisation has to prove that it is working in a sustainable way with clear goals for improvement, and encouraging its partners to do the same.   As the first Swedish city council tourism organisation, Malmö Tourism is proud to announce that it has been granted an ISO 20121 certification. The idea is for this commitment to sustainability to spread from the local tourism organisation via its networks and partners so that eventually Malmö as a city will become an entirely green destination.   Congratulations Malmö on this extremely impressive achievement!

For the original announcement please click here.