Destination Jönköping achieved the Svensk Miljöbas (Swedish Environmental Base) certification in June this year.

The Svensk Miljöbas (Swedish Environmental Base) is an association formed with the aim to create a united base/level of demands for different types of environmental certifications in Sweden. The national environmental mangagement system -The Swedish Environmental Base standard – is directed towards smaller organizations and caters their need to be able to present a well-functioning and documented environmental work to clients and to other stakeholders. The standard for operations is based on the key elements in ISO 14001.

What were the core motivations to achieve certification?

According to Jeanette Rosén, Project Manager at Jönköping Convention Bureau:

“Since joining the GDS-Index in 2016, we quickly realized that in order to be credible when talking about sustainability we need to make sure that we as a CVB/DMO act accordingly. Achieving a sustainability certification was the first step and in June 2017, the DMO achieved its first sustainability certification according to Svensk Miljöbas.”   Patrick Olderius, CEO at Destination Jönköping added: “During this year we have, among other things, reviewed our purchasing routines, set environmental targets and trained our staff. But most importantly, we have identified our ability to influence others within the tourism and meetings industry.”  

To view Jönköping’s GDS-Index profile page click here.