The GDS-Index is a destination-level programme that measures, benchmarks, and improves the sustainability strategy and performance of tourism and events destinations.
The GDS-Index is aligned with international standards; UN SDGs, GSTC Destination Criteria, UNWTO.
Click here to read more about the benchmarking methodology including data collection and verification, the four benchmarking categories, governance and criteria development and performance scoring methods.
This page highlights each destinations sustainability journey and will showcase their journey.
Performance Overview
Here is the total score and the score for the four categories for this destination.
Total
0%
Environmental
Social
Supplier
Destination Management Organisation
Environmental
Includes a city's performance pertaining to its policies and infrastructure, such as climate change commitment, carbon emissions, renewable energies, resource and water management, public transport, and air pollution levels.
Social
Indicates the performance of the city against indicators of SDG integration, Corruption, Personal Safety, Access to Information and Communications, Health and Wellness, and Inclusivity, using external sources such as the Social Progress Imperative Index, and Corruption Perceptions Index.
Supplier
Addresses the sustainability commitment and performance of the local meetings' industry supply chain, including airports, events agencies, hotels, venues, and restaurants.
Destination Management Organisation
Indicates the sustainability commitment, including questions pertaining to maturity of a destination's sustainability and regeneration strategy, leadership, communication of sustainability initiatives (to support client planners), and the accuracy of their reporting on sustainability operations.
Sustainability Journey
Summary
Environmental
Supplier
Social
Does Visit Birmingham and the West Midlands have a Sustainability Strategy?
Does Birmingham have a sustainable destination certificate?
Does Visit Birmingham and the West Midlands report on its sustainability performance?
35%
OF ELECTRICITY
FROM RENEWABLES
23%
THE CITY’S
2030 CARBON
REDUCTION TARGET
325 ha
HECTARES OF GREEN
AREA PER 100 000
POPULATION
23%
OF HOTEL ROOMS
SUSTAINABILITY
CERTIFIED
63%
OF VENUES
SUSTAINABILITY
CERTIFIED
0%
OF PCOS/DMCS
SUSTAINABILITY
CERTIFIED
