en
Array
(
    [id] => 243
    [active] => 1
    [city_id] => 119
    [city_name] => Tirol
    [contact_name] => Veronika
    [contact_surname] => Handl
    [contact_email] => veronika.handl@convention.tirol
    [organisation] => Convention Bureau Tirol
    [website] => https://www.convention.tirol/en/
    [environmental_description] => By 2050, Tirol wants to be climate-neutral and abandon the use of fossil fuels such as oil and gas and be supplied exclusively with domestic, renewable energy.
45% of the energy in Tirol is generated from renewable energy sources. This puts Tirol well above the Austrian average. Electricity in Tirol is mainly generated from hydropower, and district heating comes to about 81% from bioenergy.
Tirol has set itself the goal of awarding the Austrian Eco-label to all its regions by 2030. In addition, the Tirolean Way aims to increase public travel from 10% to 20% by 2035, as well as 100% regenerative forms of propulsion for on-site mobility. 
Tirol is known for its nature and the view into the green from every location. Not only the nature, but also the fresh air and high quality of drinking water directly from the mountain springs testify to a high quality of life in the region.
    [social_description] => 56.3% of the population in Tirol are very satisfied or satisfied with the quality of life.
Tirol has two universities and five colleges, which attract a large number of students to the region.
Tirol ranks 15th on the Corruption Perceptions Index, shows a significant improvement over the last seven years, and scores well on the Social Progress Index in general and in the areas of "Health and Wellness" and "Personal Safety" in particular. 
By implementing socially sustainable initiatives for social programs, Conventionland Tirol assumes responsibility and shows customers and participants ways to act responsibly on their part. 
By the end of 2023, the convention.tirol website will be accessible. A barrier-free offer (digital and structural) is available at all Convention.Tirol partners by 2030.
    [supplier_description] => Tirol has 21,347 lodging establishments, including 3,3226 hotels, a large number of which are already pursuing sustainable concepts. Many service providers are placing sustainable thoughts at the center of their actions.
By 2030, the Convention Bureau Tirol aims to have at least 60% of its partner establishments certified with the Austrian Ecolabel. 

The region supports suppliers, businesses and producers in their activities with numerous subsidies, initiatives and concepts, e.g. Bewusst Tirol and many more.
In September 2021, the Congress Centurm Alpbach hosted the Sustainability Congress of the NECSTouR, which brings together international ambassadors and representatives of destinations committed to economic, social and environmental sustainability in tourism. The Tirol was able to demonstrate its own host competence in this area.
    [dmo_description] => Tirol is located in the heart of the Alps surrounded by natural and mountain landscapes. 
In 2021, the Tirol region participated in the GDS benchmarking process for the first time and published the sustainability strategy ReGenerationNOW in the same year. The strategy pursues the goal of advancing the positioning of the meeting and convention region Tirol on a sustainable and regenerative basis.
The strategy is based on 4 pillars, the so-called 4 P's: 
- enabling People
- connecting Partners
- developing Prosumers
- living Proof
In September 2021, the Convention Bureau Tirol and the Tirol Tourist Board were awarded the Austrian Eco-Label and have since been licensees in the field of Green Meetings & Events.
    [logo] => https://omni.gds.earth/storage/public_website/destination_logos/LovVbOXEOudu44gxolEqDxeRAcWV4oDCdT0EH3xh.jpeg
    [video] => mRXuQmWPDVc
    [img_1] => https://omni.gds.earth/storage/public_website/destination_photos/zjS2NqpTcAHhuEQFL5mFfcJqK4FAD9cYe6RhWtjq.jpg
    [img_2] => https://omni.gds.earth/storage/public_website/destination_photos/gbRA8m3bU5T5utEooNNID2dlWgQHcde1dixUeSGz.jpg
    [img_3] => https://omni.gds.earth/storage/public_website/destination_photos/aqIUMjXTShyO8DbzJmzE5c0f1ZW0YDeMkLgRZvxq.jpg
    [img_4] => https://omni.gds.earth/storage/public_website/destination_photos/C7GmJMZv6oqQ5gfuTUmTAyF9GWdmit8Ew5UrP9qP.jpg
    [img_5] => https://omni.gds.earth/storage/public_website/destination_photos/BXBJOHC0FywK0E8gL3vtKCRZI9JyJZoCGKXhO06w.jpg
    [high_env_1] => 44.2
    [high_env_2] => 74
    [high_env_3] => 100000
    [high_soc_1] => 82.1
    [high_soc_2] => 89.5
    [high_soc_3] => 76
    [high_sup_1] => 23
    [high_sup_2] => 67
    [high_sup_3] => 1
    [high_dmo_1] => Sustainability vision and action plan established for events,Sustainability vision and action plan established for tourism,Multi year strategy (+3 years),Aligned to the city's overall development agenda (not just tourism and events),Aligned to the UN Sustainable Development Goals
    [high_dmo_2] => Certification in formal process
    [high_dmo_3] => Performance data (KPIs) from the previous and/or current year is included in Annual DMO or sustainability report
    [created_at] => 2021-10-26 12:01:51
    [updated_at] => 2021-11-18 00:01:29
    [year] => 2021
)
Array
(
    [id] => 243
    [year] => 2021
    [city_id] => 119
    [city_name] => Tirol
    [score_type] => city
    [Total] => 80.21
    [Total_rank] => 6
    [Environment] => 95.24
    [Environment_rank] => 1
    [Social] => 90
    [Social_rank] => 3
    [Supplier] => 47.5
    [Supplier_rank] => 24
    [DMO] => 81.38
    [DMO_rank] => 6
    [longitude] => 11.3928
    [latitude] => 47.2654
    [population] => 754705
    [country] => Austria
    [region] => Western Europe
    [created_at] => 2021-10-26 12:00:40
    [updated_at] => 2021-10-26 12:00:40
)
Tirol 2021 GDS-Index Report
2021 Performance Overview
DMO
Supplier
Social
Environmental
Performance Highlights
Summary
Environmental
Supplier
Social
Tirol is located in the heart of the Alps surrounded by natural and mountain landscapes. In 2021, the Tirol region participated in the GDS benchmarking process for the first time and published the sustainability strategy ReGenerationNOW in the same year. The strategy pursues the goal of advancing the positioning of the meeting and convention region Tirol on a sustainable and regenerative basis. The strategy is based on 4 pillars, the so-called 4 P's: - enabling People - connecting Partners - developing Prosumers - living Proof In September 2021, the Convention Bureau Tirol and the Tirol Tourist Board were awarded the Austrian Eco-Label and have since been licensees in the field of Green Meetings & Events.
By 2050, Tirol wants to be climate-neutral and abandon the use of fossil fuels such as oil and gas and be supplied exclusively with domestic, renewable energy. 45% of the energy in Tirol is generated from renewable energy sources. This puts Tirol well above the Austrian average. Electricity in Tirol is mainly generated from hydropower, and district heating comes to about 81% from bioenergy. Tirol has set itself the goal of awarding the Austrian Eco-label to all its regions by 2030. In addition, the Tirolean Way aims to increase public travel from 10% to 20% by 2035, as well as 100% regenerative forms of propulsion for on-site mobility. Tirol is known for its nature and the view into the green from every location. Not only the nature, but also the fresh air and high quality of drinking water directly from the mountain springs testify to a high quality of life in the region.
Tirol has 21,347 lodging establishments, including 3,3226 hotels, a large number of which are already pursuing sustainable concepts. Many service providers are placing sustainable thoughts at the center of their actions. By 2030, the Convention Bureau Tirol aims to have at least 60% of its partner establishments certified with the Austrian Ecolabel. The region supports suppliers, businesses and producers in their activities with numerous subsidies, initiatives and concepts, e.g. Bewusst Tirol and many more. In September 2021, the Congress Centurm Alpbach hosted the Sustainability Congress of the NECSTouR, which brings together international ambassadors and representatives of destinations committed to economic, social and environmental sustainability in tourism. The Tirol was able to demonstrate its own host competence in this area.
56.3% of the population in Tirol are very satisfied or satisfied with the quality of life. Tirol has two universities and five colleges, which attract a large number of students to the region. Tirol ranks 15th on the Corruption Perceptions Index, shows a significant improvement over the last seven years, and scores well on the Social Progress Index in general and in the areas of "Health and Wellness" and "Personal Safety" in particular. By implementing socially sustainable initiatives for social programs, Conventionland Tirol assumes responsibility and shows customers and participants ways to act responsibly on their part. By the end of 2023, the convention.tirol website will be accessible. A barrier-free offer (digital and structural) is available at all Convention.Tirol partners by 2030.
Summary
Tirol is located in the heart of the Alps surrounded by natural and mountain landscapes. In 2021, the Tirol region participated in the GDS benchmarking process for the first time and published the sustainability strategy ReGenerationNOW in the same year. The strategy pursues the goal of advancing the positioning of the meeting and convention region Tirol on a sustainable and regenerative basis. The strategy is based on 4 pillars, the so-called 4 P's: - enabling People - connecting Partners - developing Prosumers - living Proof In September 2021, the Convention Bureau Tirol and the Tirol Tourist Board were awarded the Austrian Eco-Label and have since been licensees in the field of Green Meetings & Events.
Does Convention Bureau Tirol have a Sustainability Strategy?
Does Tirol have a sustainable destination certificate?
Does Convention Bureau Tirol report on its sustainability performance?
Environmental
By 2050, Tirol wants to be climate-neutral and abandon the use of fossil fuels such as oil and gas and be supplied exclusively with domestic, renewable energy. 45% of the energy in Tirol is generated from renewable energy sources. This puts Tirol well above the Austrian average. Electricity in Tirol is mainly generated from hydropower, and district heating comes to about 81% from bioenergy. Tirol has set itself the goal of awarding the Austrian Eco-label to all its regions by 2030. In addition, the Tirolean Way aims to increase public travel from 10% to 20% by 2035, as well as 100% regenerative forms of propulsion for on-site mobility. Tirol is known for its nature and the view into the green from every location. Not only the nature, but also the fresh air and high quality of drinking water directly from the mountain springs testify to a high quality of life in the region.
OF ELECTRICITY FROM RENEWABLES
OF WASTE RECYCLED
100000 ha
HECTARES OF GREEN AREA PER 100 000 POPULATION
Supplier
Tirol has 21,347 lodging establishments, including 3,3226 hotels, a large number of which are already pursuing sustainable concepts. Many service providers are placing sustainable thoughts at the center of their actions. By 2030, the Convention Bureau Tirol aims to have at least 60% of its partner establishments certified with the Austrian Ecolabel. The region supports suppliers, businesses and producers in their activities with numerous subsidies, initiatives and concepts, e.g. Bewusst Tirol and many more. In September 2021, the Congress Centurm Alpbach hosted the Sustainability Congress of the NECSTouR, which brings together international ambassadors and representatives of destinations committed to economic, social and environmental sustainability in tourism. The Tirol was able to demonstrate its own host competence in this area.
OF SUSTAINABILITY CERTIFIED HOTELS
OF SUSTAINABILITY CERTIFIED VENUES
OF SUSTAINABILITY CERTIFIED PCOS/DMCS
Social
56.3% of the population in Tirol are very satisfied or satisfied with the quality of life. Tirol has two universities and five colleges, which attract a large number of students to the region. Tirol ranks 15th on the Corruption Perceptions Index, shows a significant improvement over the last seven years, and scores well on the Social Progress Index in general and in the areas of "Health and Wellness" and "Personal Safety" in particular. By implementing socially sustainable initiatives for social programs, Conventionland Tirol assumes responsibility and shows customers and participants ways to act responsibly on their part. By the end of 2023, the convention.tirol website will be accessible. A barrier-free offer (digital and structural) is available at all Convention.Tirol partners by 2030.
82
SDG IMPLEMENTATION SCORE
90
SCORE ON SOCIAL PROGRESS INDEX
76
SCORE ON CORRUPTION PERCEPTION INDEX
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Destination

About the Global Destination Sustainability Movement

The Global Destination Sustainability Movement (GDSM) brings together the sustainability pioneers of the business and leisure tourism world, working with destinations to co-create their tourism and events strategies, benchmark and improve their sustainability performance and transform value chains in order to catalyse regeneration.

Our purpose is to engage, inspire and enable the business events and tourism industry to become more sustainable and regenerative.

 

Our Methodology

In 2021 the GDS-Index used 71 indicators that evaluate destinations sustainability performance across four key areas. If you are interested, you can read our benchmarking methodology in detail here.

City Environmental
Performance

Climate, Energy and Emissions

Resources

Air Quality

Water

Transportation

Green Areas

Water

City Social
Performance

Sustainable Development Goals (SDGs)

Social Progress

Corruption

Personal Safety

Access to Information

Health and Wellness

Inclusiveness

Supplier
Performance

Hotels

Airport

Agencies (PCOs & DMCs)

Restaurants

Venues

Academia

Destination
Management
Performance

Destination Strategy

Policy and Certification

Governance

Capacity Building

Measurement and Reports

Marketing and Comms

Client Support

Accessibility

Generating Impact

Ownership

The GDS­M is not owned by any one organisation. It is operated as a multi-­stakeholder partnership founded and endorsed by IMEX, MCI, the International Congress and Convention Association (ICCA) and European Cities Marketing. Gubi Consulting and Guy Bigwood is responsible for the management of the Secretariat.

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