Brisbane has a focus on environmental sustainability and aims to continuously build on its achievements. Tracking against the city’s Clean, Green and Sustainable vision, Brisbane has performed well in a number of areas such as clean air with air pollution levels currently within the recommended Australian guidelines for PM2.5 and PM10, and reducing household carbon emissions, while increasing sustainable transport patronage and active travel. Brisbane’s new Towards Zero Waste strategy focuses on a circular economy model resulting in reduced waste generation and increased resource recovery. Such as soft mobility transport, providing accessible electric vehicle charging stations. Brisbane City Council is certified carbon neutral in line with the Australian Government’s National Carbon Offset Standard, making it Australia’s largest 100 per cent carbon neutral organisation. With 85% of residents living within 400m of public open space, the city is on its way to becoming a global leader in sustainability with a strong focus on preserving and activating parklands and outdoor facilities to maintain its reputation as a sub-tropical lifestyle city.

Brisbane is one of the fastest-growing cities in Australia and is known for its vibrant urban precincts, outdoor lifestyle and welcoming locals. Brisbane has a reputation for hosting successful meetings facilitated by the city's world-class venues, unique experiences, and new and refurbished accommodation options. Sustainability is a priority for the destination, with the city and its suppliers working with event planners to tailor meetings to their sustainability expectations. Brisbane’s venues and suppliers are passionate about sustainability. The Brisbane Convention & Exhibition Centre is committed to operating one of the most environmentally responsible venues in Australia and is certified Platinum with EarthCheck. There are a number of key hotels in the destination focusing on sustainability with third party or in house sustainability certifications. Brisbane has highly experienced event managers and PCOs that are dedicated to ensuring events meet sustainable expectations, and the city's convention bureau, Brisbane Economic Development Agency, has confirmed a commitment to sustainability by achieving Bronze-benchmarking certification through EarthCheck.

Brisbane is an enviable place to live, work and play with a fantastic lifestyle, an abundance of attractions to explore, and a diverse population. Brisbane is a multicultural city that prides itself on being a vibrant and inclusive destination. The Better Brisbane Index 2022-2023 highlights that 92% of Brisbane residents reported a positive quality-of-life. Education is highly valued in the city, with 1.5 million Brisbane residents (61%) holding post-school qualifications, while close to 5% of residents hold a postgraduate degree. As a result, around 16.1% of the workforce is employed in knowledge intensive industries. With over 100 different religions, Brisbane is a community that celebrates difference. Brisbane City Council is dedicated to creating accessible and inclusive public transport options and offers an integrated Braille Trail. Furthermore, the city’s Sustainable Growth Strategy ensures Brisbane is responding to the changing needs and requirements for housing into the future.