[30 April session]

In collaboration with ETC.

The new EU law on sustainability claims is changing how destinations communicate.

From September 2026, vague terms like “sustainable” or “green” will no longer be enough;  every claim must be clear, specific, and backed by evidence.

 

Europe Travel Commission (ETC), and Global Destination Sustainability Movement (GDS-Movement) present a webinar about the EU Empowering Consumers (EmpCo) Directive (EU 2024/825).

 

Our next Feeling the Pulse webinar looks at these changes in a practical way. Experts will explain what EMPCO means for the industry and present the “Proof, Not Promises” guide. A Practical Guide to covering the EU Empowering Consumers Directive for Destinations” in collaboration with European Travel Commission (ETC).

 

In this session, we will cover: 

  • What makes a sustainability claim credible today  
  • Why third-party certification is becoming essential  
  • The difference between strong claims and risky language  
  • How to move from general statements to clear, evidence-based communication 
  • Where organisations are most at risk of non-compliance or greenwashing 

Guest Speakers