[29 Jan session]
Certification is often seen as a key tool for sustainable tourism, but new research shows it has clear limits.
This webinar draws on Professor Xavier Font’s latest report, Inequitable Access to Sustainability Certification, and analysis of data from 6,222 properties across Europe’s leading cities.
We will explore:
– Why sustainability certification can disadvantage small businesses
– How consumer-facing ratings often reflect service quality more than real environmental performance
– How destinations can move beyond badges to sustainability that visitors can see, experience, and value
Speaker:
Xavier Font, Professor of Sustainability Marketing, University of Surrey
