12:15 – 13:15 CET – Join Giulia and Guy as they journey “From Reports to Revelations: Storytelling for Impact and Sustainability”.
Stories shape belief—and belief drives action. As the colliding worlds of sustainability legislation and public scepticism accelerate worldwide, how we communicate our efforts matters more than ever. In this dynamic, hands-on session, we’ll explore how storytelling can help event professionals respond to rising expectations while inspiring meaningful change. Working in small teams, you’ll learn to craft narratives that connect policy, purpose, and people—using the simple but powerful Hook – Heart – Hope framework. Leave equipped with a simple storytelling framework, fresh ideas, and a story you can use to inspire impact.
Takeaways:
– Why storytelling matters in a regulated, high-scrutiny world
– A practical framework: Hook – Heart – Hope
– Real-world case studies of narrative leadership
