Guy Bigwood explores how destinations are redefining events in 2025 through regenerative and impactful business event strategies, keeping with the theme for this year’s forum of “Creative Collaborations: Innovating for Greater Communities”. He looks into transforming events with sustainability, circular economy, and more holistic planning practices.
“As the events industry evolves,” a recent social post on the topic highlights, “sustainability and regeneration have taken center stage, shaping how destinations and organisers approach planning. Integrating circular economy principles and creating lasting legacies are no longer optional—they’re essential for future success.”
This forum* offers enriching workshops and sessions designed to challenge and inspire attendees. Planners will benefit from unparalleled opportunities to connect with peers from diverse industries and explore innovative approaches to meeting design, sustainability, and impact. All whilst getting to know the 13 BestCities Global Alliance destination partners under one roof.
*Open to International Associations, Association Management Companies, Agencies, Corporate Meeting Planners, (Core) PCOs and invited guests.
