Beatriz is an entrepreneur with over 20 years’ experience in MICE-sector management. She is passionate about events that deliver positive social, environmental, and financial impacts.

In 2009, she founded SITevents, a DMC with a purpose, collaborating with global companies to create sustainable and memorable events. From 2017 to 2023, Beatriz was the congress director of the Ship2B Impact Forum and a member of the Ship2B Foundation steering committee, fostering the impact community and developing Spain’s flagship impact economy congress. She has also mentored impact startups for over five years.