Her portfolio features creative work used in a broad range of media and applications, from print to pixel, mobile to video. With a focus on clarity and originality, her speciality is compelling messaging; her advantage is that she cares.

She cut her teeth as an arts journalist covering live, original music with authenticity and integrity. She moved into supporting the creative arts more strategically, dabbled in events coordination, and broadened her focus to responsive and responsible tourism and events.

Along the way she learnt how to bend algorithms and blend best practice and combines it all with natural networking to share good ideas with good people.

If the medium is the message, she manages both with the certainty that positive engagement is key to growth, health, and balance, in any organisation or ecosystem.

She is the Global Destination Sustainability Movement’s Marketing and Communications Manager.