Jess is an ardent content creator with advanced expertise in copywriting and editing. In previous roles, she single-handedly captivated 5 million, earned media coverage worth more than a million ZAR, and spiked communications growth by up to 4000%. From journalist to GDS-ICCA-CityDNA-certified sustainability professional, she found her rhythm through authenticity and adaptability. As the Marketing and Communications Manager for the Global Destination Sustainability Movement, she’s helping to rewrite the tourism and events playbook to leave places better. Off the clock? She’s a wanderer of wild lands known to stop traffic for snakes, baboons, golden moles, and other friends.