See the Top 40 cities in the GDS-Index here

Design a thriving future for people and place

Regenerate your Event and Destination

In collaboration with over 100 forward-thinking municipalities, destination management organisations, and convention bureaux, we are redefining the future of destinations tourism and events for more smart, sustainable cities. Our approach shifts the scope and scale of sustainability performance by transforming the value chains and mindsets of sustainable travel destinations.

Together, we practise more regenerative destination management. A regenerative destination uses a balanced, living-systems approach to developing and managing a flourishing and equitable visitor economy. It aims to use tourism and events to transform environmental, social, and economic problems. It aims to restore and rejuvenate communities, their people, and place, rather than degrade or merely sustain conditions. It is community-centric, inspired by nature, inclusive, and circular by design.

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Services

Guided by nature-inspired principles that nurture and protect, we provide a wide range of services for organisations focused on sustainable travel and regenerative tourism including consulting, benchmarking, education, training, and impact measurement.

How can we help you on your regenerative journey? Click below to find out more.

Strategy

Impact

Communication

Social Innovation

Research

Events

GDS-Index Trends & Insights

The GDS-Index is the world’s most-trusted performance improvement programme to assess and accelerate the progress of a destination´s regenerative journey. It measures, benchmarks, and enhances the sustainability strategies, action plans, and initiatives of destination management organisations, municipal authorities, and their tourism supply chains, globally.

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GDS-Academy

Positive Change through Immersive Learning

Are you ready to lead the way towards a kinder, healthier, more inclusive future for the visitor economy? We are here to empower you with the mindset, skill set, and toolsets to achieve this through more sustainable tourism at the pace and scale required for a rapidly-changing world.

We use collaboration, experiential learning, and a deep understanding of living systems thinking. We share comprehensive frameworks and real-world examples to foster a dynamic learning environment. Here, professionals like you can create, innovate, and grow through our event management courses and storytelling courses while developing the capabilities to drive transformative change. Unleash your potential and join the GDS-Academy!

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Partners in Regeneration

Here is what clients we’ve worked closely with have to say.

Kit Lykketoft

Director of Convention, Wonderful Copenhagen

"The GDS-Index is a unique example of how collaboration, including the sharing of best practices and expertise, can improve performance of destinations for the benefit of both our clients and local communities. It has provided us with opportunities and inspiration that has helped position Copenhagen as a leader in sustainable practices."

Peter De Wilde

CEO, VisitFlanders

"The GDS-Index helps us in many different ways. It allows us to hold a mirror up to ourselves and look objectively at the strengths and weaknesses of our activities in the area of sustainability. In addition, through the benchmarking option, we can learn a lot from other destinations and destination organisations. The GDS-Index is, therefore, both an evaluation and inspiration tool for us. It stimulates us to continue working on sustainability and the flourishing of our destination and organisation."

Fanny Beaulieu Cormier

Sustainable Development Consultant, Tourism Montreal

"GDS-Forum was really relevant, and I highly recommend it to anyone who works to create a more sustainable tourism industry. I love the formula with the many workshops, the dance, the meditation, the networking...everything was really inspiring and pushed us to think differently and dig deeper on a various range of topics. Keep thinking outside the box. I'm looking forward for the next edition!"

Remi Deve

Chief Editor, Boardroom Magazine

"Valencia, Spain, played host to the GDS-Forum from October 2nd to 4th, 2023, the very first of its kind. As participants ventured into the uncharted waters of regenerative tourism, events, and destination management, the ‘unconference’ provided the perfect platform to brainstorm, network and come up with concrete ideas on how to do things not only differently, but definitely better."

Anna Look

Founder, LOOK AHEAD consulting

"I was fortunate to take the GDS-Movement Regenerative Events course in April 2023; the learnings and teaching style inspired my desire for more regenerative knowledge. I didn’t hesitate to sign up for the Regenerative Destination Management course because it had everything I was looking for: regularly scheduled classes, a fantastic line-up of faculty, many of whom I’ve admired from afar but never thought I’d meet let alone get small group tuition from, brilliant up to date global resources and case studies every week and the amazing atmosphere of learning alongside fellow international tourism industry peers. I highly recommend this course to take your education to the next level."