Challenge: ​

To deliver a high-impact, globally visible event in a destination that is actively progressing on its sustainability journey, while embedding a credible strategy for sustainability and legacy across all facets of the Congress. The goal was to raise ambition, engage stakeholders, and showcase Abu Dhabi’s growing leadership in sustainable and inclusive global events.​​

Delivered in partnership with #Meet4Impact, our work included:​

• Co-developing the ICCA Congress Sustainability & Impact Strategy grounded in five pillars: Sustainability, Social Legacy, Education, Innovation, Leadership​
• Supporting implementation across operations, programming, and supply chain​
• Using TRACE and other tools to measure carbon, waste, and social impact​
• Facilitating internal and external communications on sustainability actions and results​
• Delivering on-site support, stakeholder feedback sessions, and CSR activations​

Key Results: ​

• 100% of carbon emissions offset, achieving full event carbon neutrality​
• 54% waste diversion, with zero food waste to landfill at ADNEC and 1,651 kg composted​
• 83% of youth participants see business events as a career path​
• 100% of industry professionals committed to ongoing mentorship​
• Sustainability messaging embedded across all attendee communications​
• Social enterprise collaboration with ne’ma for food redistribution and composting​
• Use of AI-based tools like Snapsight for real-time insight captureand learning​
• Enhanced global perception of Abu Dhabi as a leader in sustainable business events​