Intermoda Fashion Event 2024 in Guadalajara, México
Intermoda, a 40-year leader in Latin America's fashion industry, is advancing sustainability and legacy creation through the Sustainability and Legacy Project. In partnership with Global Destination Sustainability Movement (GDS-Movement, Meet in Guadalajara, Expo Guadalajara Oficial, Guadalajara Convention & Visitors Bureau, and #MEET4IMPACT, the initiative aims to establish Intermoda as a regional benchmark for sustainable practices in events and fashion.
Our Work With
Client: Guadalajara Convention & Visitors Bureau
Our Role: Sustainability event consulting services
Partners: #MEET4IMPACT
Service Package: Strategy, Supplier Engagement, Measurement, Reporting, On-site Support.
Timeline: 2024 – Ongoing
Challenge:
To embed sustainability deeply into one of Latin America’s leading fashion business events, aligning the key suppliers, venue, with key
and bold objectives: circularity, climate action, CO2 measurement, menu diversity, and social impact.
Key Actions:
- Facilitated kick-off workshop and objectives alignment
- Delivered targeted supplier engagement and workshops
- Developing the exhibitor guide for sustainability improvement
- Designed food strategy with local and plant-forward options
- Implementing the Sustainable Exhibitor Award
- Integrate sustainability & Impact into the event program
- Supported communications and on-site implementation
- Collecting, analysing data and CO2 measurement
- Creation of the event sustainability & Impact report in partnership with #Meet4Impact
Impact highlights:
- Approx 3,680 bottles of water were saved or reduced by giving 800 reusable water thermoses and installing water dispensers at the event
- 92% of the installed carpet was recycled
- 54.3% of the waste was reused
- 66% of the materials in Production and Graphics were rented, reused, or made from recycled materials
- 20% of the portions served from vegetarian menus
- 28 conferences and sessions were translated into Mexican Sign Language
- 650 exhibitors received the Sustainable Exhibitor Manual, which includes guidance and recommendations for achieving circularity and climate action goals
- 72% reported learning something new about sustainability at the event
VISITBRITAIN: Business Events Impact Framework
VISITBRITAIN: National Sustainability and Impact Programme
DESTINATION CANADA: National Regenerative Events Capacity Building Programme
ICCA CONGRESS 2024 in Abu Dhabi: Sustainability & Impact Strategy
EDMONTON: Regenerative Visitor Economy Strategy
Our mission is to support transformational initiatives that drive positive change for destinations, events and venues around the world.
As experts in facilitating strategies and roadmaps towards more regenerative visitor economies, the GDS-Movement is here to help transform your sustainability journey. Our aim is to co-create with you a vision and strategy that steward a thriving social, economic, and environmental destination.
