The Global Destination Sustainability Movement (GDSM) brings together the sustainability pioneers of the business and leisure tourism world, and works with destinations to co-create their tourism and events strategies, benchmark and improve their sustainability performance, and transforms value chains in order to catalyse regeneration.
The GDS-Index is a benchmark that serves to rank global destinations based on their sustainability performance in the tourism and events industry. The GDS-Movement is the umbrella under which all our services are grouped, including the GDS-Index.
You can join the GDS-Movement as an individual or organization and it’s completely free! Click here to fill out the form and discover more about the benefits of joining the Movement!
Key benefits of joining the leading sustainable destination benchmarking and performance improvement program include:
Unlike other standards and rankings, the GDS-Index was specifically created – originally – for the events and meetings industry and is the only programme of its type in the world. Since 2020 we have integrated leisure tourism into the criteria, making it relevant for all leisure and business tourism destinations.
The criteria are annually reviewed and a draft is developed by the GDS-Index team following consultation and input from participating destinations. These draft criteria undergo an in-depth revision from the GDS-Index Technical Advisory Committee, which is composed of destination sustainability experts from NGOs, DMOs and cities around the world.
Click here to read the full methodology.
Each year, when the GDS-Index results are announced, we celebrate the efforts of three destinations at the annual ICCA Congress with three awards:
Yes. This year, due to COVID-19, the benchmarking results won’t be public. This offers a unique opportunity for new destinations to test the waters before the public 2021 benchmark.
If you are interested in getting your destination to join, please send get in touch. If there are big questions that have to be cleared before you can make the decision to join, we will be happy to arrange a call with you.
We work on the national, regional, and local level with destinations. This means that we work with national and regional tourism bureaus, and local convention bureaus. In the most general terms, we work with any destination management organisation, this includes city councils.
Participation fees differ, depending on how you would like to participate. Aside of the options described below, we also offer consulting packages, which can help destinations with any element of their sustainability journey, be that the creation of a sustainability strategy or policy, training workshops for your team and stakeholders, or drafting a communications strategy for sustainability.
|Participation in Annual GDS-Index Benchmarking and Awards||✓||✓|
|Basic Benchmarking against other Destinations||✓||✓|
|Profile page on website||✓||✓|
|Right to use GDS-Index logo on DMO website and other communication materials||✓||✓|
|Detailed benchmarking report with performance improvement recommendations and online debriefing call||✓||✓|
|Access to advanced benchmarking tools on the GDS-Index online platform||✓||✓|
|Performance consulting: Coaching calls, strategy review & development, marketing analysis, training, public speaking or reporting support||6 Hours||26 Hours|
|Marketing package: Destination spotlight article, Boosted social media and press exposure via IMEX, ICCA, and our media partnerships||✓||✓|
|Workshop: Development and facilitation of workshop for DMO Team, or Destination Taskforce||✓|
In brief, the benchmarking process works as follows: