MONTREAL: Sustainable Tourism Strategy Development
In May 2022, Tourisme Montréal launched the “Harmonious Destination” initiative.
Project Details
Skills Needed:
Categories:
Our Work
Challenge
Montreal did not have a sustainable tourism strategy, in-depth knowledge of regenerative tourism or a united vision for the future of the industry
Solution
The GDS-Movement worked with Montreal Tourism to help develop and implement the new regenerative tourism strategy and action plan. Deliverables include:
- Training and development of management team at the DMO
- Design and facilitation of a private / public taskforce
- Interviews with key industry and government leaders, stakeholder surveys and interviews,
- Background research and benchmarking against other leading sustainable destinations using the GDS-Index
- Coaching of project team
- Co-creation of final destinationregeneration strategy.
Results
- The new strategy has positioned Montreal as the GDS-Index leader in North American, and recognized thought leader.
Our mission is to support transformational initiatives that drive positive change for destinations, events and venues around the world.
As experts in facilitating strategies and roadmaps towards more regenerative visitor economies, the GDS-Movement is here to help transform your sustainability journey. Our aim is to co-create with you a vision and strategy that steward a thriving social, economic, and environmental destination.
