EDMONTON: Regenerative Visitor Economy Strategy
The strategy will help guide Explore Edmonton’s experience development initiatives and enable the development of compelling tourist experiences that match visitor expectations and position Edmonton as a year-round destination of choice.
Project Details
Skills Needed:
Categories:
Our Work
Challenge
- Explore Edmonton has developed a 10-year masterplan that required the creation of a regenerative tourism strategy. They needed a new and innovative approach
Solution
The GDS-Movement and Connect Seven engaged stakeholders to co-create an innovative and edgy regenerative tourism strategy and action plan.
Deliverables included:
- Benchmarking with the GDS-Index
- Engagement and strategy development workshops with a hundreds of diverse stakeholders
- Development of an advisory taskforce and facilitation of strategy development session
- Consultation with key leaders
- Development of strategy and implementation plan with vision, goals, tactical roadmap and performance indicators
Results
- The process created new partnerships, built capacity and unleashed a new vision and plan for a better form of tourism for Edmonton in the next 10 years.
- Read the strategy, action plan and performance indicators
Dates and Duration: April 2021 – May 2023
DESTINATION CANADA: National Regenerative Events Capacity Building ProgrammeAnne Seeberg2026-01-08T14:05:34+01:00
Our mission is to support transformational initiatives that drive positive change for destinations, events and venues around the world.
As experts in facilitating strategies and roadmaps towards more regenerative visitor economies, the GDS-Movement is here to help transform your sustainability journey. Our aim is to co-create with you a vision and strategy that steward a thriving social, economic, and environmental destination.
