DESTINATION CANADA: National Regenerative Events Capacity Building Programme
Canadian Business Events Sustainability Plan sets the course for meetings, conferences and incentive experiences that offer an enduring positive legacy for people, planet and place.
Our Work
Challenge
Destination Canada wanted to implement a national sustainability programme across their cities.
The Solution
Launched in 2022, the GDS-Movement and Connect Seven worked with Destination Canada to develop a national sustainable events programe for key destinations: This includes
- Benchmarking 20 cities with the GDS-Index
- Developing and delivering national DMO training programme on sustainability and impact management
- Delivering capacity development training for over 100 DMO professionals
- Facilitating storytelling coaching and training masterclass
- Enabling Peer to Peer collaboration and innovation
- Conducting program impact analysis and reporting
- Dashboard development
Results
- 60% of destination now have a Sustainability strategy with goal to achieve 90% by end 2024.
- Various awards have been achieved, including the IMEX-EIC Innovation in Sustainability award.
- In 2024 the programme is being expanded to be a joint tourism and events programme across 20+ destination
DESTINATION CANADA: National Regenerative Events Capacity Building ProgrammeAnne Seeberg2026-01-08T14:05:34+01:00
Our mission is to support transformational initiatives that drive positive change for destinations, events and venues around the world.
As experts in facilitating strategies and roadmaps towards more regenerative visitor economies, the GDS-Movement is here to help transform your sustainability journey. Our aim is to co-create with you a vision and strategy that steward a thriving social, economic, and environmental destination.
